Marketing and Communications Assistant
The Marketing and Communications Assistant is a marketing strategy position focused on developing digital and print campaigns. This position is responsible for research, recommendation and implementation of a variety of approaches to promote Walkway visibility and success. The Marketing and Communications Assistant creates collateral material for Walkway events, fundraising, community outreach and public relations. This position supports the fulfillment of corporate and event sponsor benefits. He/she works collaboratively with internal managers along with an outside public relations firm, media and production consultants.
The Marketing and Communications Assistant is responsible for growing our following of over 60,000 social media users and ensuring the Walkway social media presence is coordinated, appropriately reflecting the Walkway brand and key messaging. He/she works with marketing interns including developing project scope and training. In addition, this position identifies tracking and measuring tools to analyze brand presence and performance. He/she updates and maintains the Walkway website (www.walkway.org). This position manages the Greater Walkway Experience marketing and branding campaign and is responsible for creatively expanding Walkway’s outreach to target audiences such as New York City residents, recreational park users, history buffs, international visitors, youth and seniors.
This position serves as the liaison and principal staff support for the Marketing and Communications Committee. As such, he/she develops and maintains effective relationships with Committee Members that will bring forth their best ideas and efforts.
This position performs other duties and participates in projects as assigned by the Executive Director to achieve the strategic goals of the Walkway.
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To apply, email a cover letter, resume, promotional writing sample and portfolio demonstrating marketing skills to email@example.com. Only qualified applicants will be contacted.